Currently in my Sephora shopping cart: a tube of Better Than Sex Mascara, two packs of Sephora Collection Cleansing Wipes, a Benefit Cosmetics Brow Pencil (Warm Auburn), and a Finger Vibrator.
Yup, you read that right. The beauty retailer has partnered with Dame—aiders of DIY orgasms since 2014—to expand their “Intimate Care” section. On February 1, Sephora added a range of affordable vibrators to their stocklist, for the ultimate self-gratifying shopping experience.
This move in wellness is an attempt to de-stigmatize sex and masturbation, Teen Vogue reports.
“Seeing Dame’s products alongside concealer or facewash serves to normalize sex and pleasure–it’s just as routine as your daily beauty rituals,” a representative for Dame said. “The more space major retailers dedicate to sexual wellness, the better-informed consumers will be, ultimately shifting perceptions on pleasure as a whole to a more positive space.”
This, ahem, exciting collab brings with it pleasure-providers of every shape and style—from easy-to-use, $30 bullet vibes to $135 sex toys you can use with ya boo thang. Beyond that, Sephora now stocks Dame’s must-have vibrator accessories, like lubricant and sanitizing spray (like your makeup brushes, toys should be washed and sanitized regularly).
But, you know, you should really see (and shop) it all for yourself, below!
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